ScreenRed Digital Marketing Platform (DMP)
A future-proofed platform for modern retail marketing
Today’s sophisticated retailers are demanding heightened levels of proactivity in POS digital marketing. Specifically, they are demanding a centralized dashboard, rich with tools to understand and monitor store behavior, gather (and immediately use) customer insight and ever more narrowly target messages.
The ScreenRed Digital Marketing Platform (DMP) does all this and more. Why does it work? Because it has been developed from a retail marketing —instead of a technological— point of view.
Who Can Use It?
The ScreenRed DMP is ideal for all sorts of captive-audience networks from self-service kiosks to proximity marketing. In particular, its collection of leading-edge, progressive applications for digital marketing —or narrowcasting— is designed for these environments:
- retail
- hotel and leisure
- government
- transport
- banking
A “command and control” center that gives marketers an unprecedented level of real-time control over their store-level marketing
ScreenRed DMP incorporates in-store TV and other devices to help clients entertain, educate, and interact with their customers and staff by means of dynamic digital messaging. With the ScreenRed solution you can:
- monitor consumer interest in your services;
- pre-test market opinion for new advertisements and products before roll-out;
- improve communication with your customers.
- interactivity
- continuous feedback
- shop-floor results, in real time
- Features
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The simplicity and reliability of its features can be clearly spelled out in black and white:
IT- Windows XP Player
- No inherent limit on number of audio/video channels per PC
- Connectivity method agnostic - satellite, LAN, DSL, dial-up, CD - all supported
- Delivery method agnostic - RSYNC, email, FTP
- Proactive maintenance
- No propietary hardware
- Hardware can be maintained via standard service agreements with existing suppliers
- Attributes-based targeting method for micromarketing in retailing (vs. programming) terms
- plays out all file types in native format
- Supports all screen types and aspect ratios
- Supports latest trends in multimedia marketing (interactive, print-on-demand,dynamic web navigation)
- Anytime, anywhere user access (w/ varying rights and privileges) via web interface
- Unique-to-the-industry Feedback system for real-time insight straight from the shop floor
- Benefits
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Contrary to what the competition offers, with the ScreenRed DMP you don't need to buy multiple pieces of equipment to display more than one type of content simultaneously. We think you'll love that, plus all these benefits:
- significantly lowers total cost of ownership (TCO)
- lets you manage the whole network with a standard Web browser
- simplifies targeted marketing (no laborious selection methods)
- is uniquely compatible with all tools and applications
- lets customers interact easily with the information that interests them
- provides real-time insight on customers and staff
- cuts costs on printed material
- impacts minimally on IT services and bandwidth
For more information, please download our Technical and Features and Benefits datasheets. Or contact your nearest office.